El Monterey To Serve as Primary Sponsor for Stewart at Talladega
El Monterey To Serve as Primary Sponsor for Stewart at Talladega
Frozen Mexican Food Brand Joins Office Depot on No. 14 Chevrolet
KANNAPOLIS, N.C. (Oct. 19, 2011) – El Monterey, the No. 1 frozen Mexican food brand in the United States, is looking to be No. 1 at the end of Sunday’s NASCAR Sprint Cup Series race at Talladega (Ala.) Superspeedway.
The line of convenient Mexican snacks will adorn Tony Stewart’s No. 14 Chevrolet throughout the Talladega race weekend in its first stint as a primary sponsor at the elite Sprint Cup level, joining longtime sponsor Office Depot.
The No. 14 El Monterey/Office Depot Chevrolet Impala hits the track on Friday for practice, Saturday for qualifying and Sunday for the 188-lap Good Sam Club 500. SPEED will broadcast practice and qualifying while ESPN will carry the race.
“We’re obviously very proud to have El Monterey join Office Depot this weekend at Talladega,” said Stewart, who won at Talladega in October 2008 while totaling six second-place finishes in 25 career Sprint Cup starts at the 2.66-mile oval. “It’s a partnership that has only grown since they joined Stewart-Haas Racing, and to see El Monterey on the hood tells me this partnership works well for them, too.”
El Monterey has served as an associate sponsor of Stewart’s No. 14 Office Depot/Mobil 1 Chevrolet since the beginning of the 2011 season, with its sister snack brand, Tornados, serving as an associate sponsor on Stewart’s car since 2010 and as a primary sponsor of Stewart’s SHR teammate, Ryan Newman.
The parent company of El Monterey is Ruiz Foods, a family-owned corporation co-founded by Louis Ruiz (pronounced “rees”) and his son, Fred, in 1964. Now in the third generation of leadership, Bryce Ruiz is president and CEO, and Kim Ruiz Beck is chairman. Their father, Fred, now serves as Chairman Emeritus.
El Monterey features a complete line of authentic, convenient and quality Mexican food, including burritos, taquitos, quesadillas, tamales, enchiladas and chimichangas. To learn what nearly 200,000 Facebook fans of El Monterey already know, please visit www.facebook.com/ElMonterey or www.ElMonterey.com for coupons, recipe ideas and to view its soap opera campaign spoof.
About Ruiz Foods and the El Monterey brand:
Ruiz Foods is a family-owned company and is home to both the El Monterey frozen Mexican food brand and Tornados frozen snack brand. Now in the third generation of leadership, Bryce Ruiz is president and CEO, and Kim Ruiz Beck is chairman. Their father, Fred Ruiz, co-founded the company and now serves as Chairman Emeritus. The El Monterey brand is the market leader within the frozen Mexican food category and the No. 1 frozen Mexican food brand in the United States. It specializes in easy, deliciously-authentic, frozen Mexican snacks. The Tornados snack brand, introduced just six years ago, is a very popular hot-to-go snack in convenience stores across the country. Ruiz Foods employs over 2,500 Team Members in three facilities located in the U.S. Visit www.ElMonterey.com or www.mytornados.com for more information.
About Stewart-Haas Racing:
Stewart-Haas Racing is the NASCAR Sprint Cup Series team co-owned by two-time Sprint Cup champion Tony Stewart and Gene Haas, founder of Haas Automation – the largest CNC machine tool builder in the western world. The team fields two entries in the elite Sprint Cup Series – the No. 14 Office Depot/Mobil 1 Chevrolet Impala for Stewart and the No. 39 U.S. Army/Tornados/Haas Automation Chevrolet Impala for 2008 Daytona 500 winner Ryan Newman. Based in Kannapolis, N.C., Stewart-Haas Racing operates out of a 140,000-square-foot facility with more than 150 employees. For more information, please visit us on the Web at www.StewartHaasRacing.com, on Facebook at www.facebook.com/StewartHaasRacing and on Twitter at @StewartHaasRcng.
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