Smells Like Victory!
Smells Like Victory!
Old Spice – the Official Deodorant and Body Wash of NASCAR – Auctions Off Victory Towel NASCAR Driver Tony Stewart
Used After Winning the Oct. 10 NASCAR Sprint Cup Series Race at Auto Club Speedway in Fontana, Calif.
Fan Can Log On to OldSpice.com or Tony Stewart.com to Place a Bid Starting at 10 a.m. PDT on Monday, Oct. 11
All Proceeds Will be Donated to the Tony Stewart Foundation
WHAT: Two-time NASCAR Sprint Cup Series champion Tony Stewart is working with Old Spice to give one lucky fan the champagne- and sweat-soaked towel he used in victory lane after winning Sunday’s Pepsi Max 400 NASCAR Sprint Cup Series race at Auto Club Speedway in Fontana, Calif.
The unwashed and autographed Old Spice towel was handed over to a charity auction to benefit the Tony Stewart Foundation, and will run for one week beginning at 10 a.m. PDT on Monday, Oct. 11. Fans can place a bid for the autographed towel by logging on to www.OldSpice.com or www.TonyStewart.com.
Throughout the 2010 racing season, every time Stewart wins a NASCAR Sprint Cup Series race or a NASCAR Nationwide Series race, his Old Spice victory lane towel will be auctioned off for charity. Thanks to Stewart’s wins in the season-opening Nationwide Series race Feb. 13 at Daytona (Fla.) International Speedway and Sept. 5 in the Sprint Cup race at Atlanta Motor Speedway, the towel auction has raised $2,104.55 so far in 2010. Since the debut of the towel auction in 2006, $28,301.68 has been raised.
BACKGROUND: Old Spice is a long-time NASCAR sponsor, celebrating 11 years of partnership with Stewart, who can be seen during the season behind the wheel of the No. 14 Old Spice/Office Depot Chevrolet. As a NASCAR driver, Stewart relies on Old Spice anti-perspirants, deodorants and body washes to stay cool and smell great before and after a race.
Old Spice is the No. 1 anti-perspirant/deodorant stick and body wash choice for guys in the United States.
The Tony Stewart Foundation is a 501(c)(3) organization that raises funds primarily distributed to three specific groups – chronically ill children, drivers injured in motorsports activities and organizations dedicated to the protection of various animal species. To date, the Foundation has awarded almost $4 million to assist charitable initiatives for more than 130 organizations throughout the United States.
For more information on Old Spice Racing and exclusive Tony Stewart photos throughout the season, visit www.OldSpiceMediaCenter.com and click on the Old Spice Racing tab.
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